Dr Alison M. Joubert
Research interests: Consumer culture, market-mediated practices, complexity in markets
Transformative consumer research, practice theory, sustainable consumption
Short bio
I am a consumer culture theorist with a particular interest in processes in markets. My research program centres on understanding market-mediated practices; how they unfold, change, and evolve, and the taken-for-granted assumptions that bring about complexity in practice-based theorizations. I have examined market-mediated practices in several consumption contexts (e.g., fandom practices, (un)sustainable consumption practices) and service contexts (e.g., service inclusion practices, digital service inclusion practices). I predominantly use qualitative research methods in my projects including interviews, and the observation of online manifestations of marketplace phenomena in forums, social media, news media and other online vehicles. My research has been published in Journal of Marketing, Journal of Service Research, Marketing Theory and Journal of Service Management, and presented at Australian and New Zealand Marketing Academy Conferences (ANZMAC) and Consumer Culture Theory Conferences (CCTC). I also have experience teaching various marketing and business courses including consumer behaviour, business research methods, customer experience in services, digital marketing, social media management and advertising.